An investigation into the association pattern technique as a quantitative approach to measuring means-end chains
| Year of publication: |
1998
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|---|---|
| Authors: | Hofstede, F.ter ; Audenaert, A. ; Steenkamp, J.-B.E.M. ; Wedel, M. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 15.1998, 1, p. 37-50
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