An investigation of brand-related user-generated content on Twitter
Xia Liu, Alvin C. Burns, Yingjian Hou
| Year of publication: |
April-June 2017
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|---|---|
| Authors: | Liu, Xia ; Burns, Alvin C. ; Hou, Yingjian |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 2, p. 236-247
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| Subject: | User-Generated Content | Twitter | Latent Dirichlet Allocation | Social Web | Social web | Kundenintegration | Customer integration | Web 2.0-Technologien | Web 2.0 technologies | Content Management | Content management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2017.1297273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011705754