An Investigation of communication factors in a sales presentation : the effects of rhetorical question, summarization frequency and argument strength
James M. Munch
| Year of publication: |
1985
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|---|---|
| Authors: | Munch, James M. |
| Publisher: |
[Univ. Park, Pa.] : [College of Business Administration, Pa. State Univ.] |
| Extent: | 24 S. : Ill. ; 4-o |
|---|---|
| Series: | Working Series in marketing research ; Nr 158 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004649268