An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination
| Year of publication: |
2013
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| Authors: | Holmes, Gary R. ; Spears, Nancy ; Blankson, Charles |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 34.2013, 1 (1.2.), p. 151-165
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