An investigation of the relationship between the number of response categories and scale sensitivity
Sunil H. Contractor; Richard J. Fox
| Year of publication: |
2011
|
|---|---|
| Authors: | Contractor, Sunil H. ; Fox, Richard J. |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 19.2011, 1, p. 23-35
|
| Subject: | Bewertung | Evaluation | Messung | Measurement | Performance-Messung | Performance measurement | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009233561