An mediated effect analysis of purchasing intention under social media : from the Chinese motion industry

Yu Liu, Li Zhang, Shu-Yan Cao

Year of publication:	June 2018
Authors:	Liu, Yu ; Zhang, Li ; Cao, Shu-Yan
Published in:	International journal of economics, finance and management sciences : IJEFM. - [New York, NY] : Science Publishing Group, ISSN 2326-9553, ZDB-ID 2758929-8. - Vol. 6.2018, 3, p. 124-132
Subject:	Purchase Intention \| Mediating Role \| Film Marketing \| Social Media \| Internet Word-of-Mouth \| Social Web \| Social web \| China \| Konsumentenverhalten \| Consumer behaviour \| Virales Marketing \| Viral marketing \| Online-Marketing \| Internet marketing \| Filmwirtschaft \| Film industry \| Kaufentscheidung \| Purchase decision \| Online-Handel \| Online retailing

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