An optimization model for mapping organization and consumer preferences for Internet information channels
Gaurav Khatwani, Praveen Ranjan Srivastava
| Year of publication: |
April-June 2017
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| Authors: | Khatwani, Gaurav ; Srivastava, Praveen Ranjan |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 25.2017, 2, p. 88-115
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| Subject: | Consumer Preferences | Decision Making | Internet Information Channels | Modelling | Optimization | Organization Preferences | Internet | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Vertriebsweg | Distribution channel | Präferenztheorie | Theory of preferences | Electronic Commerce | E-commerce | Informationsverhalten | Information behaviour | Konsumentenpräferenzen | Consumer preferences |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2017040106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011673662