An Update of Real-World TV Advertising Tests
Year of publication: |
2009
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Authors: | Hu, Ye ; Lodish, Leonard M. ; Krieger, Abba M. ; Hayati, Babak |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 49.2009, 2, p. 201-206
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