An User-Friendly Approach to Assess Preferences Under Risk : The Target-Oriented Model

According to the target-oriented decision model (see Castagnoli and Li Calzi,1996 and Bordley and Li Calzi, 2000) the individual agent cardinal utility can be simply elicited by assessing the (random) goal the agent wishes to meet. The use of the target-oriented language to design risk preferences may improve the questionnaire usability

Year of publication:	2014
Authors:	Bordley, Robert
Other Persons:	Tibiletti, Luisa (contributor) ; Uberti, Mariacristina (contributor)
Publisher:	[2014]: [S.l.] : SSRN
Subject:	Präferenztheorie \| Theory of preferences \| Risiko \| Risk
Description of contents:	Abstract [papers.ssrn.com] ; Abstract [doi.org]

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