Analogies and imaginary consumers : a case study of new product development ; Report No. 04-122
José Antonio Rosa ...
| Year of publication: |
2005
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|---|---|
| Authors: | Rosa, José Antonio ; Hoeffler, Steve ; Qualls, William ; Bohlmann, Jonathan |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2004, 4, p. 113-122
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| Extent: | graph. Darst |
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| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893423