Analyse multipersonaler Kaufentscheidungen mit mehrstufigen Limit Conjoint-Analysen
Year of publication: |
2004
|
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Authors: | Voeth, Markus |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 74.2004, 7, p. 719-741
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Subject: | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour |
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