Analysing consumer behaviour by integrating digital payment awareness into the UTAUT model
Year of publication: |
2024
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Authors: | Kumar, Harish ; Sofat, Rajni |
Published in: |
International journal of electronic finance : IJEF. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-0077, ZDB-ID 2232948-1. - Vol. 13.2024, 2, p. 139-167
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Subject: | buyer intention | CBB | consumer buying behaviour | digital payment | digital payment awareness | DPAW | UTAUT model | Konsumentenverhalten | Consumer behaviour | Elektronisches Zahlungsmittel | Electronic payment | Digitalisierung | Digitization | Bargeldloser Zahlungsverkehr | Noncash payments | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing |
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