Analysing CRM system and organizational performance : a balanced score card approach in the hotel industry
Jasveen Kaur and Jaspreet Kaur
| Year of publication: |
April-September 2015
|
|---|---|
| Authors: | Kaur, Jasveen ; Kaur, Jaspreet |
| Published in: |
Business analyst : a refereed journal of Shri Ram College of Commerce. - Delhi, ISSN 0973-211X, ZDB-ID 2824157-5. - Vol. 36.2015, 1, p. 203-218
|
| Subject: | CRM Dimensions | Marketing Planning Capabilities | Marketing Implementation Capabilities | Hotel Performance | Balanced Score Card | Hotel Industry | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Balanced Scorecard | Balanced scorecard | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011533108