Analysing online shopping attributes to influence consumer purchasing for fashion products
Gianpaolo Vignali, Jing Zhao and Daniela Campaniolo
| Year of publication: |
2014
|
|---|---|
| Authors: | Vignali, Gianpaolo ; Zhao, Jing ; Campaniolo, Daniela |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 13.2014, 3, p. 387-418
|
| Subject: | consumer behaviour | online attributes | fashion purchase | online shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mode | Fashion | Markenimage | Brand image | Electronic Commerce | E-commerce | Textilhandel | Textile distribution | Social Web | Social web | Kaufmotiv | Consumer motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011289430