Analysing search engine advertising research : synthesis of two decades of research
Year of publication: |
2015
|
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Authors: | Jafarzadeh, Hamed ; Aurum, Aybüke ; D'Ambra, John ; Ghapanchi, Amir Hossein |
Published in: |
International journal of information systems and change management : IJISCM. - Olney, Bucks : Inderscience Enterprises, ISSN 1479-3121, ZDB-ID 2193371-6. - Vol. 7.2015, 4, p. 308-337
|
Subject: | search engine advertising | SEA | sponsored searches | paid searches | systematic literature review | SLR | systematic mapping | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics | Werbung | Advertising | Werbewirkung | Advertising effects |
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