Analysing the effect of country of origin on customer perception of product quality in foreign car exhibitions in Iran
Hadi Rezaei, Azarnoush Ansari
| Year of publication: |
2022
|
|---|---|
| Authors: | Rezaei, Hadi ; Ansari, Azarnoush |
| Published in: |
International journal of productivity and quality management : IJPQM. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-6482, ZDB-ID 2232968-7. - Vol. 37.2022, 1, p. 79-98
|
| Subject: | brand image | car evaluation | country of origin | customer perception | Iran | structural equations | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Herkunftsbezeichnung | Designation of origin | Wahrnehmung | Perception | Ursprungsregeln | Rules of origin | Kraftfahrzeug | Motor vehicle | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPQM.2021.10038599 [DOI] 10.1504/IJPQM.2022.126005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013448930