Analysing the marketing strategies that fish farming businesses in the UK can use to gain a competitive advantage
Christiana Adeola Olawunmi and Andrew Paul Clarke
| Year of publication: |
2023
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|---|---|
| Authors: | Olawunmi, Christiana Adeola ; Clarke, Andrew Paul |
| Published in: |
Journal of enterprising communities : people and places in the global economy. - Bradford : Emerald, ISSN 1750-6212, ZDB-ID 2279480-3. - Vol. 17.2023, 6, p. 1410-1438
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| Subject: | Competitive advantage | Core competencies | Fish farming | Market positioning | Market segmentation | Marketing strategies | Product branding | Sales promotion | Strategies | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Aquakultur | Aquaculture | Verkaufsförderung | Marktsegmentierung | Kernkompetenz | Core competency | Wettbewerbsstrategie | Competitive strategy | Markenführung | Brand management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JEC-03-2022-0039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432853