Analysing the role of crowdfunding in entrepreneurial ecosystems : a social media event study of two competing product launches
Karan Menon, Hannu Kärkkäinen, Jari Jussila and Jukka Huhtamäki, Raghava Rao Mukkamala, Lester Allan Lasrado, Ravi Vatrapu, Abid Hussain
| Year of publication: |
2018
|
|---|---|
| Authors: | Menon, Karan ; Kärkkäinen, Hannu ; Jussila, Jari ; Huhtamäki, Jukka ; Mukkamala, Raghava Rao ; Lasrado, Lester Allan ; Vatrapu, Ravi ; Hussain, Abid |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 33.2018, 4, p. 575-606
|
| Subject: | social media | crowdfunding | social set analysis | SSA | entrepreneurship | ecosystem | visual analytics | text analytics | emotion analysis | purchase decision making | Social Web | Social web | Crowdfunding | Emotion | Unternehmensgründung | Business start-up | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Entrepreneurship | Entrepreneurship approach | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011869392