Analysis of customer service relevance in business models from a service-dominant logic perspective : an empiric approach to customer relationship management against the background of digitalization
Marc Freiburg, Eric Frère, Dirk Stein
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Freiburg, Marc ; Frère, Eric ; Stein, Dirk |
| Institutions: | VAWW - Verlag für angewandte Wirtschaftswissenschaften UG (publisher) |
| Publisher: |
Köln : VAWW - Verlag für angewandte Wirtschaftswissenschaften |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Geschäftsmodell | Business model | Kundenorientierung | Beziehungsmanagement | Strategisches Management |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | V, 101 Seiten, XXXIX Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-942845-25-3 ; 978-3-942845-25-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011454781