An Analysis of Multiple Spectator Consumption Behaviors, Identification, and Future Behavioral Intentions Within the Context of a New College Football Program
| Year of publication: |
2013
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| Authors: | Shapiro, Stephen L ; Ridinger, Lynn L ; Trail, Galen T |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill : Human Kinetics Publ, ISSN 0888-4773, ZDB-ID 1052907x. - Vol. 27.2013, 2, p. 130-145
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