An analysis of multiple spectator consumption behaviors, identification, and future behavioral intentions within the context of a new college football program
Stephen L. Shapiro and Lynn L. Ridinger; Galen T. Trail
| Year of publication: |
2013
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|---|---|
| Authors: | Shapiro, Stephen L. ; Ridinger, Lynn L. ; Trail, Galen T. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 27.2013, 2, p. 130-145
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| Subject: | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Ballsport | Ball game | Hochschule | Higher education institution | Sportmarketing | Sports marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009737310