Analysis of acquisition patterns: A theoretical and empirical evaluation of alternative methods
| Year of publication: |
2005
|
|---|---|
| Authors: | Paas, Leonard J. ; Molenaar, Ivo W. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 22.2005, 1, p. 87-100
|