Analysis of barriers for green marketing using interpretive structure modelling
Karishma Chaudhary, Alpana Agarwal
| Year of publication: |
2024
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|---|---|
| Authors: | Chaudhary, Karishma ; Agarwal, Alpana |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 37.2024, 1, p. 33-46
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| Subject: | eco-friendly | green marketing | green products | greenwashing | interpretive structural modelling | ISM | sustainability | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Umweltmanagement | Environmental management | Nachhaltigkeit | Sustainability | Strukturgleichungsmodell | Structural equation model | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2024.138522 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063805