Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps
Year of publication: |
2013
|
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Authors: | Lin, Tyrone T. ; Lee, Chia-chi ; Lin, Hsiao-chi |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 7.2013, 1, p. 37-59
|
Subject: | Anlageberatung | Financial advisors | Marketingmanagement | Marketing management | Kundenwert | Customer value | Taiwan | 2005-2005 |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s11628-012-0144-z [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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