Analysis of free gift card program effectiveness
| Year of publication: |
2011
|
|---|---|
| Authors: | Khouja, Moutaz ; Pan, Jingming ; Ratchford, Brian T. ; Zhou, Jing |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 4, p. 444-462
|