Analysis of New Product Diffusion Using a Four-segment Trial-repeat Model
| Year of publication: |
1994
|
|---|---|
| Authors: | Hahn, Minhi ; Park, Sehoon ; Krishnamurthi, Lakshman ; Zoltners, Andris A. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 13.1994, 3, p. 224-247
|