Analysis of pet-food customer postpurchase experience using online customer reviews : implications for product and marketing strategies
Lonnie Hobbs Jr., Aleksan Shanoyan, Zelia Z. Wiley, Greg Aldrich
| Year of publication: |
2024
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| Authors: | Hobbs, Lonnie ; Shanoyan, Aleksan ; Wiley, Zelia Z. ; Aldrich, Greg |
| Published in: |
Agribusiness : an international journal. - New York, NY [u.a.] : Wiley Interscience, ISSN 1520-6297, ZDB-ID 2001211-1. - Vol. 40.2024, 4, p. 885-907
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| Subject: | e-commerce | marketing | online customer reviews | pet food | product differentiation | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Produktdifferenzierung | Product differentiation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/agr.21866 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015156951