Analysis of the Effective Factors on Online Purchase Intention through Theory of Planned Behavior
Year of publication: |
2014
|
---|---|
Authors: | Ketabi, Seyed Nasir ; Ranjbarian, Bahram ; Ansari, Azarnoush |
Published in: |
International Journal of Academic Research in Business and Social Sciences. - Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences. - Vol. 4.2014, 4, p. 374-382
|
Publisher: |
Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences |
Subject: | Planned behavior | Online shopping | Consumer behavior | Subjective norm | Attitude | E-commerce | Behavioral control |
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