Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Cristobal Rodolfo Guerra-Tamez, Mario César Dávila-Aguirre, José Nicolás Barragán Codina, and Pablo Guerra Rodríguez
| Year of publication: |
2021
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|---|---|
| Authors: | Guerra-Tamez, Cristobal Rodolfo ; Dávila-Aguirre, Mario César ; Barragán Codina, José Nicolás ; Guerra Rodríguez, Pablo |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 33.2021, 5, p. 487-517
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| Subject: | Brand loyalty | business administration | consumer marketing | marketing | marketing strategy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Bier | Beer | Markentreue | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2020.1823929 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695112