Analysis of the impact of Airbnb brand personality on consumer involvement and institutional trust
Year of publication: |
2022
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Authors: | Cardoso, Antonio ; Paulauskaitė, Augustė ; Hachki, Hajar ; Figueiredo, Jorge ; Oliveira, Isabel ; Rêgo, Reiville ; Silva, Rui ; Meirinhos, Galvão |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 8.2022, 3, Art.-No. 104, p. 1-16
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Subject: | Airbnb | brand personality | brand trust | consumer involvement | institutional trust | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc8030104 [DOI] hdl:10419/274405 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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