Analysis of the tendency of transition between segments of green consumer behavior with a Markov chain approach
Aries Susanty, Pradita Yusi Akshinta, M. Mujiya Ulkhaq and Nia Budi Puspitasari
| Year of publication: |
2022
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|---|---|
| Authors: | Susanty, Aries ; Akshinta, Pradita Yusi ; Ulkhaq, M. Mujiya ; Puspitasari, Nia Budi |
| Published in: |
Journal of modelling in management. - Bradford : Emerald, ISSN 1746-5672, ZDB-ID 2243983-3. - Vol. 17.2022, 4, p. 1177-1212
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| Subject: | Data analytics | Green consumer behavior | Group decisions | Markov chain | Segmentation | Konsumentenverhalten | Consumer behaviour | Markov-Kette | Umweltbewusstsein | Environmental consciousness | Theorie | Theory | Marktsegmentierung | Market segmentation | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JM2-09-2020-0252 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334160