Analysis of umbrella branding with crowdsourced data
Timothy J. Richards
| Year of publication: |
2017
|
|---|---|
| Authors: | Richards, Timothy J. |
| Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 33.2017, 2, p. 131-150
|
| Subject: | Markenführung | Brand management | Crowdsourcing | Markenarchitektur | Brand architecture | Markenimage | Brand image | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/agr.21466 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713861