Analysis of user characteristics regarding social network services in South Korea using the multivariate probit model
Yoonmo Koo; Sesil Lim; Kayoung Kim; Youngsang Cho
| Year of publication: |
2014
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|---|---|
| Authors: | Koo, Yoonmo ; Lim, Sesil ; Kim, Kayoung ; Cho, Youngsang |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 88.2014, p. 232-240
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| Subject: | Social network service | Multivariate probit model | User preference | Communication | Soziales Netzwerk | Social network | Social Web | Social web | Probit-Modell | Probit model | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |