Analysis of youth's willingness to exploit agribusiness opportunities in Nigeria with entrepreneurship as a moderating variable

Despite various initiatives and investments in youth entrepreneurship and start-ups, youth participation in agribusiness has not significantly increased. Therefore, this study analyzed the perceived effects of entrepreneurial traits on youth’s willingness to exploit agribusiness opportunities in Nigeria. A total of 3600 respondents were randomly selected across Nigeria using an online well-structured questionnaire. The data were analyzed using a binomial logistic regression among other tools. The study found that, although only 17% of the respondents were exploiting agribusiness opportunities as of 2020, about 77% of the respondents were willing to exploit agribusiness opportunities in the next 2 years. The study found that entrepreneurial traits had no significant influence on youth’s willingness to exploit agribusiness opportunities until each of the traits was moderated by an individual’s entrepreneurial intention. The implications of the findings are discussed in the study.