Analysis of the differences in using online marketing tools for measuring its effectiveness in the segment of small and medium-sized companies in the Czech Republic
Emil Velinov, Helena Cetlova, Andrea Cizku, Zdenek Bednarcik, Iryna Leroy
| Year of publication: |
2022
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|---|---|
| Authors: | Velinov, Emil ; Cetlova, Helena ; Cizku, Andrea ; Bednarcik, Zdenek ; Leroy, Iryna |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 25.2022, 4, p. 3-35
|
| Subject: | Online | marketing tools | small and medium-sized | companies | Czech Republic | Tschechien | KMU | SME | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.35808/ersj/3064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013532485