Analysis of the effects of ease of use, enjoyment, perceived risk on perceived value and subsequent satisfaction created in the context of C2C online exchanges
Year of publication: |
2020
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Authors: | Al Khasawneh, Mohammad Hamdi ; Haddad, Natalie |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 11.2020, 3, p. 217-238
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Subject: | consumer-to-consumer | C2C | perceived value | satisfaction | perceived risks | ease of use | enjoyment | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Risiko | Risk | Online-Handel | Online retailing | Wahrnehmung | Perception | Kundenwert | Customer value |
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