Analytical CRM : developing and maintaining profitable customer relationships in non-contractual settings
Markus Wübben
| Alternative title: | Analytical customer relationship management |
|---|---|
| Year of publication: |
2008 ; 1. ed.
|
| Authors: | Wübben, Markus |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Kundenmanagement |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XXXI, 262 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: München, Techn. Univ., Diss, 2008 |
| ISBN: | 978-3-8349-1278-7 ; 978-3-8349-8121-9 |
| Other identifiers: | 10.1007/978-3-8349-8121-9 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013518401