Analyzing and Influencing Search Engine Results : Business and Technology Impacts on Web Information Retrieval

by Sönke Lieberam-Schmidt

The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results

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Year of publication:	2010
Authors:	Lieberam-Schmidt, Sönke
Publisher:	Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden
Subject:	Search Engine Optimization \| Search Engine Marketing \| Suchmaschine \| Search engine \| Online-Marketing \| Internet marketing \| Online-Recherche \| Online search \| Website \| Ranking-Verfahren \| Ranking method \| Electronic Commerce \| E-commerce \| World Wide Web \| Information Retrieval \| Datenstruktur \| Optimierung
Description of contents:	Web Search -- Web Structure -- Result Clustering -- Search Engine Optimization -- Conclusion Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de]