Analyzing channel structures of business markets via the Structure-Output Paradigm
| Year of publication: |
1996
|
|---|---|
| Authors: | Bucklin, L.P. ; Ramaswamy, V. ; Majumdar, S.K. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 13.1996, 1, p. 73-88
|