Analyzing customers' switching intentions in the telecom sector

Gurjeet Kaur Sahi, Ritika Sambyal, and Harjit Singh Sekhon

Year of publication:	2016
Authors:	Sahi, Gurjeet Kaur ; Sambyal, Ritika ; Sekhon, Harjit
Published in:	Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 156-169
Subject:	Actual switching \| actual staying \| mobile number portability \| switching intentions \| Konsumentenverhalten \| Consumer behaviour \| Telekommunikation \| Telecommunications \| Telekommunikationssektor \| Telecommunications industry \| Wechselverhalten \| Switching behaviour \| Beziehungsmarketing \| Relationship marketing \| Mobilkommunikation \| Mobile communications

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