Analyzing destination branding and image from online sources : a web content mining approach
Clemens Költringer; Astrid Dickinger
| Year of publication: |
2015
|
|---|---|
| Authors: | Költringer, Clemens ; Dickinger, Astrid |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 1836-1843
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| Subject: | Place brand | Destination image | Media monitoring | Text mining | Content analysis | Correspondence analysis | Destinationsmanagement | Destination management | Markenführung | Brand management | Social Web | Social web | Markenimage | Brand image | Data Mining | Data mining | Tourismusmarketing | Tourism marketing | Website | Herkunftsbezeichnung | Designation of origin | Bibliometrie | Bibliometrics | Standortmarketing | Place marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011384132