Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models
| Year of publication: |
1993
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| Authors: | Helsen, Kristiaan ; Schmittlein, David C. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 12.1993, 4, p. 395-414
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