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Analyzing Economies of Scale from Targeted Advertisements in Next-Generation TV

Year of publication:
2018
Authors: Tyagi, Aman
Other Persons: Peha, Jon M. (contributor)
Publisher: [2018]: [S.l.] : SSRN
Subject: Skalenertrag | Returns to scale | Werbung | Advertising | Theorie | Theory | Zielgruppe | Target group | Werbewirkung | Advertising effects
Description of contents:
In November 2017, the Fed ...
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