Analyzing the Effects of Brand Innovativeness on Attitude towards the Brand Considering the Moderating Role of Consumer Innovativeness with a Case Study in Students of University of Isfahan
Year of publication: |
2013
|
---|---|
Authors: | Sanayei, Ali ; Shahin, Arash ; Taherfar, Ahsan |
Published in: |
International Journal of Academic Research in Accounting, Finance and Management Sciences. - Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences. - Vol. 3.2013, 3, p. 290-297
|
Publisher: |
Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences |
Subject: | Brand | Innovation | Consumer innovativeness | Brand innovativeness | Attitude towards brand |
-
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil, (2015)
-
How does brand innovativeness affect brand loyalty?
Pappu, Ravi, (2016)
-
Shams, Rahil, (2017)
- More ...
-
Shafiee, Majid Mohammad, (2014)
-
Sanayei, Ali, (2013)
-
Sanayei, Ali, (2014)
- More ...