Analyzing image fragmentation in promotional brochures : a case study of two urban destinations
Raquel Camprubi; Jaume Guia; Jordi Comas
| Year of publication: |
2014
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|---|---|
| Authors: | Camprubi, Raquel ; Guia, Jaume ; Comas, Jordi |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 38.2014, 2, p. 135-161
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| Subject: | projected image | image fragmentation | promotional brochures | urban destination | cluster analysis | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Clusteranalyse | Cluster analysis | Städtetourismus | Urban tourism | Stadtmarketing | City marketing | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358992