Analyzing price and product strategies with a comprehensive system dynamics model : a case study from the capital goods industry
Andreas Größler, Tobias Löpsinger, Myrjam Stotz, H. Wörner
| Year of publication: |
2008
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|---|---|
| Authors: | Größler, Andreas ; Löpsinger, Tobias ; Stotz, Myrjam ; Wörner, H. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 11, p. 1136-1142
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| Subject: | Preismanagement | Pricing strategy | Investitionsgüterindustrie | Capital goods industry | Simulation | Operations Research | Operations research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766634