Analyzing product efficiency : a customer-oriented approach
Bauer, H. H. ; Hammerschmidt, M. ; Staat, M.
| Year of publication: |
2002
|
|---|---|
| Authors: | Bauer, Hans H. ; Hammerschmidt, Maik ; Staat, Matthias |
| Publisher: |
Mannheim : Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim |
| Subject: | Marketing | Kundenorientierung | Kundenwert |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 23 Bl. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 3-89333-275-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004463659