Analyzing the diffusion of global customer relationship management : a cross-regional modeling framework
V. Kumar, Sarang Sunder, and B. Ramaseshan
| Year of publication: |
2011
|
|---|---|
| Authors: | Kumar, V. ; Sunder, Sarang ; Ramaseshan, B. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 19.2011, 1, p. 23-39
|
| Subject: | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Innovationsdiffusion | Innovation diffusion | Italien | Italy | Singapur | Singapore | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008935329