Analyzing the intention to use mobile coupon and the moderating effects of price consciousness and gender
Sudarsan Jayasingh; Uchenna Cyril Eze
| Year of publication: |
2012
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|---|---|
| Authors: | Jayasingh, Sudarsan ; Uchenna Cyril Eze |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 8.2012, 1, p. 54-75
|
| Subject: | Mobile Business | Mobile business | Kundenbindungsprogramm | Loyalty program | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Innovationsakzeptanz | Innovation adoption | Malaysia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009505549