Analyzing the strategic role of social networking in firm growth and productivity

Vladlena Benson (Kingston University, UK), Ronald Tuninga (Kingston Business School, UK), George Saridakis (Kingston University, UK)

"This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--

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Year of publication:	[2017]
Other Persons:	Benson, Vladlena (ed.) ; Tuninga, Ronald (ed.) ; Saridakis, George (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Social Web \| Social web \| Web 2.0-Technologien \| Web 2.0 technologies \| Strategisches Management \| Strategic management \| Unternehmen \| Wachstum \| Soziales Netzwerk
Description of contents:	Table of Contents [gbv.de]
Published items:	21 hits in ECONIS - Online Catalogue of the ZBW

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Erscheint auch als (Online-Ausgabe):

Benson, Vladlena *1976-*. Analyzing the strategic role of social networking in firm growth and productivity. - Hershey, PA, USA : Business Science Reference, 2017. - 1 Online-Ressource (xxvi, 524 Seiten)

Persistent link: https://www.econbiz.de/10011518144